How can you browse more efficiently? One way - if you're not looking for something too specific - is to find your favourite labels and browse their pieces specifically. Figuring that out been such a lightbulb moment for me! Today I thought I'd share my favourite student-friendly labels with you. The key factors that keep me coming back for these brands are affordable pricing, a good mix of trendy and classic items and (relatively) good quality materials/fabrics.
1. MONKI
This label first came to my attention on a European fashion/lifestyle blog a few years ago. I was kind of ecstatic to find Monki frequently popping up on the Australian ASOS website last year. Even better, ASOS has steadily increased its Monki stock since then. The label has been described as having a "street-style-meets-Scandi-chic", which I think is fairly accurate. It's a great brand for edgy prints and statement accessories too. I've only purchased one item from them so far, but I've had great experience with it - good quality fabric, good price... can't wait to purchase more from this label!
2. VILA
A few words to describe this Danish label: elegant, casual and not so much girly as feminine. I have to say I'm a big fan of the flowing silhouettes of the clothing - they'd be really flattering given you bought the right size. This brand boasts some fun prints too, but overall it is less edgy than Monki. Here are a few of my favourite pieces from Vila:
3. AX PARIS
AX Paris' aesthetic is a bit harder to pinpoint than the first two labels - it has the variety of a store like Valleygirl, but is curated like a boutique. The pieces are well thought out with prints are carefully chosen and cuts tending toward the classic side. Although its prices are medium-range, I've seen some great sales (one of which is happening right now!). Another huge tick for the fact that AX Paris offers plus-size pieces!
What are your favourite labels on ASOS? I'd love to know!

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